There is a divide amongst the public, those that believe in man-made climate change and those that don’t. However I’m not sure, in the grand scheme of things, how important that divide actually is! I mean for the average man in the street most of the time climate change won’t come in to any decision that he makes. Sorry green freaks but that’s the case.
One of the biggest factors that does come in to his decisions is money, and the government have recognised that at least at the business level by setting up the Carbon Trust (although how much longer it lasts is another matter). The important thing is that if businesses, and indeed individuals, can save themselves money quickly they are likely to spend the money to do it, especially if they can get the capital required interest free. The fact that there is a benefit to the environment is a handy extra as far as most business are concerned – they can use it in their marketing as it shows how much they are doing to go green!
As long as it makes financial sense to go green people will, that’s the key message here, because when it doesn’t they won’t!
matgill70
mgwh
regenman
jbrookbank
jonno43
